We make tools for doing. Our carry solutions help creatives, commuters, and adventurers keep their gear accessible, organized, and protected.
The purpose of Peak Design is to create happy, meaningful lives for the people that work here. We believe our mission can only be achieved when 40 (and counting) self-actualizing, highly stoked people enthusiastically step into the Peak Design office every day. Our purpose and our mission go hand-in-hand.
In 2010, fresh-faced midwestern-transplant Peter Dering took a 4-month trip around the world. On his trip, Peter learned that carrying a nice big camera around is actually a real pain in the ass. He returned to his San Francisco apartment and did what any responsible person would: quit his job and spent 10 months meticulously designing a little device that would make carrying and using a camera an absolute joy.
Instead of looking for big outside investors, Pete put his new invention (dubbed Capture) on a fledgling website called Kickstarter and asked adventurous photographers like himself to take a chance on the little product. It was an enormous success, and Peak Design has been riding that wave of enthusiasm for smart design and delightful carry solutions ever since.
We design products to solve problems, create delight, look good, resist fads, appeal globally, age gracefully, consider every material and detail, and have minimal disruptive impact on people and planet in both their creation and shipping. To reach those ends, we iterate tirelessly. And people seem to like it.
Through crowdfunding our customers are able to participate more intimately in our design process, all while we are kept free of risk-averse outside investment. Crowdfunding is baked into the Peak Design DNA, encouraging us to take risks, prioritize innovation, speak honestly, and shun tradition. We launch our products on Kickstarter, and it makes for better products.
Peak Design prioritizes people and planet over profit, and we hold ourselves accountable to that objective in every decision we make. We believe a responsible company is a sustainable company.
We are entirely carbon neutral (Scopes 1, 2, and 3) and are founding members of Climate Neutral. We give 1% of our revenue to environmental nonprofits through our 1% For The Planet membership. We meet the highest standards for verified social and environmental performance, transparency, and accountability with our designation as a Certified B Corporation.